First held in 1991, KOBA – which is co-hosted by Korea E&EX and the Korea Broadcasting Engineers Association (KBEA) – aims to enhance the region’s broadcasting culture and boost the media, audio and lighting industries. The event showcases the most cutting-edge innovations in broadcasting equipment, studio systems, audiovisual technologies, lighting solutions and streaming platforms. As an attendee you’ll have the chance to explore the latest industry trends and learn from renowned industry figures.

Throughout the event, you’ll find Sama Sound’s knowledgable team and Genelec exhibits at booth A430. As part of their Smart IP showcase, you’ll be able to experience our recently launched 3440A PoE subwoofer. The truly pioneering 3440A integrates tightly with the entire Genelec Smart IP range of loudspeakers to make it simple to create full-range networked audio installations running on PoE – giving integrators access to premium sound quality, aesthetics and reliability with the advanced flexibility, cost-effectiveness and ease of installation provided by PoE. Additionally, you can see for yourself how the 120 custom colour finishes on offer enable the creation of stunning stand-out or discreet installation designs.

If you’re an audio engineer looking for optimal monitoring to help you create balanced mixes that translate consistently to other playback systems, be sure to check out The Ones SAM Monitors and our new PRM solution at Sama Sound’s booth. As part of our UNIO Ecosystem, which brings together all the tools needed to achieve monitoring you can trust in and outside the studio, The Ones and PRM allow you adapt your setup to work for you in any space you want to engineer audio in. New for Genelec, PRM brings our truthful sonic reference into the world of headphone monitoring, giving you the freedom to move between your in-room monitors and headphones with no loss of reliability.

To find out more about KOBA 2025, visit https://kobashow.com/eng/about/overview